Our blog publishes practical, research-informed articles that help managers and analysts apply marginal analysis in real organizations. We focus on the actionable intersection of marginal revenue and marginal cost: how to measure MR, how to isolate true marginal cost in complex operations, and how to convert insights into governed decision rules. Posts combine methods, short case summaries, and implementation guidance so readers can test hypotheses quickly. We aim to help teams increase net returns responsibly, avoid unintended consumer harm, and implement sustainable operational practices.
Below are short summaries of our most recent, in-depth posts. Each entry includes the core insight, a brief explanation of the methods used, and practical next steps you can try as a pilot in your business.
This post explains simple experimental setups to estimate marginal revenue curves in live markets, including design, segmentation, and pitfalls to avoid when interpreting elasticities.
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We walk through cost decomposition to reveal per-unit marginal cost in environments with setup times, batch penalties, and mixed fixed-variable cost behavior.
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A practical playbook for redesigning subscription tiers to ensure marginal revenue exceeds marginal support cost for each segment while preserving retention.
Discuss tieringOur research briefs synthesize practical experiments and operational changes into short, actionable guides. Each brief includes the problem statement, data requirements, experiment design, expected signals, and governance checklist so teams can evaluate and pilot the approach quickly. These briefs are intended to shorten the time from insight to impact while reducing operational risk.
If you would like a tailored brief for your industry, request a focused pack and we will select anonymized cases and templates that map closely to your systems and scale.